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hi there.
I'm amilynn.
amy for short.
I’m a global brand marketer on paper. At heart, I’m a creative storyteller, curious researcher, and eager collaborator.
Throughout my career, I’ve crafted strategic narratives for game-changing brands. I've learned that inspiration can come from anywhere—a casual chat, a data point or even a simple observation.
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Feel free to take a look around, but please don’t break anything.
this sh*t is bananas
The art of what I do
The skills I've gained in my career continue to foster my curiosity, creativity, and fascination with human behavior. Even if that behavior is oftentimes absurd.
STRONG COLLABORATION
There's no 'i' in team, as I'm sure you've heard. Collaboration has been key to every business win I've ever been part of so I'm definitely a fan.
HUMAN-FIRST RESEARCH
I've had beers with sports fans. I've talked memes with teens. I've developed studies on the evolution of cultural identity. All in the name of research—a worthy cause, I'd say.
FRAMEWORK DEVELOPMENT
Frameworks make the world go round. At least in the marketing world. I've developed countless frameworks for clients looking to become icons.
STRATEGIC STORYTELLING
Distilling insights into compelling (comms + brand) strategies may be the most nuanced part of the job. It's also one of my favorites.
INSIGHTS MINING
Mintel, Helixa, Simmons. The list goes on. Digital tools are a girl's best friend, and it's safe to say I've had a lot of friends over the years.
FOSTERING CULTURE
Be it rebuilding the intern program, developing
a global team-building workshop, or creating "5-Min Discourse", fueling internal culture has always been important to me.
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SOME OF THE BRANDS I'VE WORKED WITH
the art of
what I've done
I've had the opportunity to work with amazing partners, developing strategically grounded, awesome marketing.
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Here you'll find a few highlights, but the full list goes on—for quite a while actually.
PROPRIETARY TOOLS I'VE DEVELOPED
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